Digital Marketing Officer

Full Time

Digital Marketing Officer

Responsibilities:

  • Create and execute digital marketing strategies to achieve company objectives and drive business growth.
  • Identify target audiences and develop comprehensive digital marketing plans tailored to each segment.
  • Produce compelling and relevant content for digital platforms, including websites, blogs, social media, and email campaigns.
  • Oversee and optimize campaigns on platforms like Google Ads and Meta Ads to maximize ROI.
  • Conduct keyword research and implement on-page and off-page SEO strategies to enhance organic search rankings.
  • Develop and execute strategies to increase engagement and grow the company’s online presence across social media platforms.
  • Monitor social media channels, respond to comments and messages, and analyze performance to ensure continuous improvement.
  • Utilize tools such as Google Analytics to track website traffic, campaign performance, and other key metrics, providing actionable insights.
  • Work closely with the marketing team, design team, and other departments to ensure cohesive and integrated marketing efforts.

Qualifications:

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • Proven experience in digital marketing, ideally in a similar role.
  • Proficiency in English
  • Strong knowledge of digital marketing tools and platforms, including Google Analytics, Google Ads, social media platforms, and email marketing systems.
  • Familiarity with SEO/SEM best practices and related tools.
  • Experience with content management systems.
  • Excellent written and verbal communication skills.
  • Prefer a candidate who resides in Bali or is willing to work in the Denpasar area